Our Story Started Small
Back in 2019, I was working with a small manufacturing company in Pleiku that couldn't figure out why their profits kept shrinking despite growing sales. The owner had spreadsheets everywhere but no clear picture of where money was actually going.
That's when I realized most Vietnamese businesses face the same challenge. They have data, but they don't have insights. They know their revenue, but they don't understand their real profitability by product, customer, or season.
So we started NextAuron with a simple goal: help business owners see their numbers clearly enough to make confident decisions. No fancy jargon, no complex theories - just practical analysis that makes sense for how Vietnamese businesses actually operate.
